By Jason A. Smith
McDONOUGH — A new tax-preparation franchise has opened in Henry County.
Carlton Ross Jr. operates Smart Tax at 1731 Ga. 42 N. in McDonough. He said the paperless business combines technology with financial services for the convenience of customers.
“Instead of printing out tax returns, we can do e-signature returns and we can e-mail digital copies of your tax return,” said Ross. “We can pretty much print a return within 10 or 15 minutes. We also have drop-off services where you can drop your return off and it will be ready when you come back in the evening.”
Ross, a former teacher and football coach, also owns a Smart Tax location in Montgomery, Ala., and has plans to open more in the Atlanta area. He said he excited about launching the first Smart Tax franchise in the state.
“They have over 30 franchises in the country but it’s opening in Georgia for the first time,” said Ross.
Prior to opening a Smart Tax Jan. 7, Ross had worked with Advanced Taxes in Clayton County since 2006. He said he wanted to make a change in his career to meet people’s tax needs and decided to convert his business.
“I wanted to be with a franchise that had a backing in strong customer service and innovative tax preparation services,” said Ross.
Smart Tax was founded in 2005, said Carly Levison of the No Limit public-relations agency in Chicago. She said CEO Nick Rizzi saw a void in tax services for the public.
“After growing Smart Tax to four successful operating locations, Rizzi decided to begin franchising the concept, thus offering the same services in communities nationwide,” said Levison. “Built on knowledge, experience, training and years of hard work in financial planning, taxes, insurance and more, the Smart Tax franchise launched on Jan. 3, 2010, with 10 locations and continues to grow in size with new locations opening in 2013.”
Tax return forms at Smart Tax start at $29.99 and go up to $59.99 depending on the complexity of the return. Ross’ staffers are registered with the Internal Revenue Service as certified tax professionals and there is also an accountant on the premises.
For more information, call 678-782-3117.