AT&T thinks you might watch ads in exchange for a cheaper phone plan

AT&T is considering offering wireless phone plans partially paid for by advertising, CEO John Stankey said Tuesday.

"I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey told Reuters. AT&T confirmed those comments to CNN Business. (The phone carrier owns CNN's parent company, WarnerMedia.)

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