Kim Kardashian West's KKW cosmetics line is worth $1 billion

After buying Kylie Jenner's beauty business last January, Coty announced on June 29, 2020 that it would acquire a 20% stake in KKW, Kim Kardashian West's cosmetics line, for $200 million. The deal values KKW at $1 billion. In this photo, Kardashian attends the 2020 Vanity Fair Oscar Party in Beverly Hills, Calif. on February 9, 2020.

Coty is doubling down on the Kardashians.

After buying Kylie Jenner's beauty business last January, Coty announced on Monday that it would acquire a 20% stake in KKW, Kim Kardashian West's cosmetics line, for $200 million. The deal values KKW at $1 billion — slightly less than the $1.2 billion valuation of Jenner's company, Kylie Cosmetics.

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