Yesterday, I was idling behind a seven-year-old Saturn sedan with an anti-Obama bumper sticker reading: "Because everyone deserves some of what you've worked hard for."

There's a knee-jerk response to dismiss the driver as being some dupe naively parroting slogans not meaningful in his tax bracket. (You'd never see that sticker on a Rolls-Royce.) It's not just the success of Republican "messaging" — there's more to it than that.

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