NCAA Basketball: Auburn at Georgia

Mar 1, 2017; Athens, GA, USA; Fans enter prior Stegeman Coliseum to the game against the Auburn Tigers and the Georgia Bulldogs. Mandatory Credit: Adam Hagy-USA TODAY Sports

The University of Georgia Athletic Association will launch a pilot alcohol sales program in Stegeman Coliseum for both men’s and women’s basketball this season, the school announced Wednesday.

The pilot program will allow UGAAA to monitor food and event operations with alcohol sales, while also bolstering the fan experience with expanded concessions offerings. Georgia will be the 11th Southeastern Conference school to sell alcohol at athletics venues.

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